Carolina Rodriguez -
Your Path to Digital Marketing Success
20+
1,500+
$100K+
30K+
Tests where I owned operational execution of product testing at Meta, each test with up to 50 participants
Social Media Posts executed per year at Stellory Films & Media, managing 10 social media accounts simultaneously
In budget handling while product testing at Meta with ad campaigns
Members of community
feedback group where I
moderated and gathered feedback
ABOUT ME
Hello! I'm Carolina Rodriguez, an Ads Operations Specialist at Meta with over
5 years of hands-on experience in social media and digital marketing. I bring a
unique blend of creativity, organization, and a knack for solving client
challenges, specializing in community management and social media strategies.
I am deeply engaged in data analysis, reporting methodologies, and the
continuous refinement of product development strategies. My commitment
extends beyond conceptualization to practical implementation, ensuring
operational excellence.
Experience
2023- Present
Meta
Ads Operations Specialist
Serve as an Ads Operations Specialist at Meta. Play a key role in testing operational execution across Meta's social media platforms. Collaborate with internal teams, contribute to workflows involving recruitment outreach, campaign quality assurance, and performance tracking for projects with a budget of up to $100k. Report to Program Manager of Product Testing – Product Monetization.
2022-2023
Meta
Community Manager/ Project
Coordinator
Led Facebook community management and additional project coordination for Meta. Focused on gathering insights and user feedback to enhance customer satisfaction. Drove analysis and product improvement efforts for multiple products (e.g., Metaverse; Facebook Marketplace; Facebook Appointments).
2021-2022
Executive Offices
Digital Marketing Specialist
Drove business growth by expanding brand visibility and footprint for a boutique provider of leases for virtual and physical offices and warehouse spaces. Created and deployed layered community outreach initiatives across all targeted audiences on social media platforms that include Twitter, Facebook, Instagram, and LinkedIn.
2021-2022
Stellory Films & Media
Community Manager
Community Manager with a regional marketing agency specializing in broadcast advertising, long-form advertising, and social media exploitation. Managed 10 client accounts, overseeing social media campaigns, calendars, and client-specific content creation.
MY SERVICES
SOCIAL MEDIA MANAGEMENT
DIGITAL MARKETING STRATEGY
As a Social Media Manager, I specialize in creating and implementing social media strategies to help businesses grow their online presence and engage with their target audience.
I develop comprehensive digital marketing strategies tailored to the unique goals and needs of each business, utilizing the latest tools and techniques to drive results.
ADS OPERATIONS
With expertise in ads operations, I optimize ad campaigns to maximize their performance and ensure a high return on investment for businesses.
COMMUNITY MANAGEMENT
Community management is essential for fostering a loyal and engaged customer base. I excel in building and nurturing online communities for brands.
ANALYTICS AND REPORTING
I provide in-depth analytics and reporting, offering valuable insights into the performance of digital marketing initiatives and identifying opportunities for improvement.
CONTENT CREATION
Compelling content is at the heart of successful digital marketing. I specialize in creating engaging and impactful content to captivate audiences.
Productivity
Are you looking for someone who is proficient in productivity software? Look no further! I have experience in project management, marketing, and creative tools. I am always seeking ways to improve my skills and learn new things to enhance performance. Let's work together to take your to the next level.
Microsoft office
90%
Adobe Premiere/ Capcut
70%
Asana
80%
Discord
60%
Hootsuite
70%
Slack
60%
Adobe Photoshop
70%
CSM
60%
Canva
70%
Email marketing
60%
Liliana Bustamante, CEO
It is my great pleasure to recommend Carolina Rodriguez for any project; she is an outstanding leader and a wonderful team member. I employed her at Executive Offices, my commercial real estate business, here in San Diego, and our clients loved working with her, as well as the rest of the staff. She was always very organized, a clear communicator, and driven; yielding positive results and even helping us secure additional customers. She managed a wide range of work scope, from day-to-day operations, to completely overseeing and leading our marketing and advertising efforts, all while staying on budget and on schedule. We would hire Carolina back in a heartbeat and know your team and organization would be very fortunate to have her join you. Please reach out if you have any questions.
Fernanda Caballero, CEO
I am delighted to highly recommend Carolina Rodriguez, who worked with us at Stellory Films & Media from 2017 to 2021. During her tenure with us, Carolina distinguished herself as a dedicated, responsible, and intelligent professional, consistently demonstrating an exceptional ability to learn and self-manage. Carolina was a key asset to our company, taking on the role of Project Manager for various accounts. In this position, she expertly managed our clients' social media accounts and collaborated closely with the design team to ensure each project met our high standards of quality. Beyond her technical skills, Carolina became an invaluable member of our work family. Her willingness to learn and adapt to new challenges, along with her ability to efficiently manage multiple projects, made her an exemplary team member. Her constant commitment and ability to work both independently and as part of a team were crucial to our company's success. I am confident that Carolina will continue to excel in any endeavor she undertakes and will be an invaluable addition to any team.
Malik Gadsden, Team Lead
I am delighted to provide this testimonial for Carolina with whom I had the pleasure of working closely during my tenure as her Team Lead at Meta. Carolina consistently demonstrated remarkable reliability in completing work and meeting deadlines. Her efficiency in managing time and prioritizing tasks ensured that projects were not only completed on schedule but often ahead of time. She approached each assignment with a strong sense of responsibility, meticulously attending to every detail and delivering high-quality outcomes. One of Carolina’s standout qualities is her exceptional organizational skills. She has an innate ability to keep track of multiple tasks simultaneously, maintaining a clear and structured workflow. This organized approach enabled her to manage complex projects seamlessly and adapt to any unforeseen challenges with ease. In addition to her organizational prowess, Carolina possesses a deep and thorough knowledge in her field. She continuously seeks to expand her expertise, staying updated with the latest industry trends and best practices. Her comprehensive understanding of the subject matter allows her to deliver work that is not only accurate but also insightful and innovative. I highly encourage you to review her portfolio, which showcases a diverse range of projects highlighting her attention to detail, creativity, and technical proficiency. Whether working independently or as part of a team, Carolina consistently brings a high level of professionalism and a positive attitude to every endeavor. In summary, Carolina is a reliable, organized, and knowledgeable professional who would be an asset to any team or project. I have no doubt that she will continue to excel and make significant contributions wherever she applies her talents.
CONTACT ME
6196749352
carodgzt@gmail.com
San Diego, CA